Strategy template
Who do we serve, why do they choose us, and what do we ignore?
What you need
- A quiet hour
- A willingness to rule things out
About 20 minutes · saved in this browser only
Step 1 of 5
Saved in this browser as you type
Who and why
Answer in sentences, not bullets — the sentence is what forces the thinking.
Money and focus
Where the margin is, where you invest, and what you deliberately ignore.
The year ahead
What it looks like if this works, and what it rests on.
What happens next
Three things, in order. Not ten.
01
02
03
Result
Nothing to read yet
Answer the prompts in sentences. The finished one-page strategy is assembled here, ready to print or copy.